[thelist] Logo Design company graphics
dwain
dwain at alforddesigngroup.com
Tue Jan 25 16:20:42 CST 2005
Mike wrote:
> At 09:37 25.01.2005 -0600, you wrote:
>
>> try http://www.aiga.org. this is the industry's major design
>> organization. there is even a generic contract that can be
>> downloaded for you to use.
>> dwain
>
>
> I thought you could explain it - ?
>
>
> _____ mike s. krischker http://webdesign-schweiz.ch/
> webpro mailing list http://webdesign-list.com/
> flashpro mailing list http://flash-list.com/
>
to determine what one should charge for graphic design work you first
have to know what is your "cost of doing business" (cob). you know, all
of your overhead expenses (rent, utilities, insurance, equipment,
software, etc.) for a month. then determine how many days a month you
want to work as a graphic designer and divide that number into your
cob. that will give you a base "day rate". you can then determine
what to charge based on the time and effort (research) to come up with a
concept and present several (open to interpretation) ideas for a final
design.
now comes the fun part. how will the art be used and where and for how
long? what use rights does the client want to lease for each use (i.e.
web, broadcast, print)? a usual license will allow the client to use
the piece in a specified media for a specified time (or issue) once
during one year. the more rights they lease (i.e. one time, north
american rights for one year; world rights on the web for one month)
costs more. the examples here are in the hundreds to thousands and even
tens of thousands of dollars for usage. now remember, these rights are
in addition to what you will charge them for creating the art work.
all of this must be spelled out in your contract, that is why it would
be a good idea to download and read the contract and adjust it to your
needs (this time). btw, before you start work on the logo, get them to
sign your contract. don't forget to have a clause for additions and
changes or a complete redesign (especially if they sign off on a design
comp). indemnification is always an issue, so be sure your covered with
a clause protecting you from a law suit.
there are more nuances to this, but i don't want to use too much bandwidth.
hope this helps,
dwain
More information about the thelist
mailing list