[thelist] Metatags - we are not ranked anywhere in the search engines - PLEASE HELP!

[Christian Heilmann]

Sylvia Braunstein wrote:

>Since 2000 approximately, why? 
>What is a paid listing?
>
>www.rugged.com is our site and the one the manager is complaining about.
>
>These words appear on each page, both in the contents and metatags.
>
>How do I resolve this problem?
>
>  
>

Meta tags won't help you, as most search engines don't care about them 
any longer. The problem of your site is its structure.
Search engine bots are like users of assistive technology like screen 
readers and text browsers - they need  text, and structure.
Your site as it stands now is a big gunk of tagsoup, and it is very hard 
to find any text content high up in the document tree. Furthermore, 
there are no headers whatsoever, something that search engines love.

http://www.delorie.com/web/lynxview.cgi?url=http%3A%2F%2Fwww.rugged.com 
shows a lot of useless information before the content.
You  can structure your document to have the content first and then the 
navigation and still have the same visual display with CSS or a proper 
table structure:
http://www.onlinetools.org/articles/showyourcontent_all.php

There are many tricks you  can use, most are listed here:
http://www.evolt.org/practicalseo/
http://www.evolt.org/dontsubmittose/