[thelist] HTML email statistics
Christian Heilmann
lists at onlinetools.org
Sat Mar 26 09:37:28 CST 2005
Burhan Khalid wrote:
> VOLKAN ÖZÇELİK wrote:
>
>> Chris,
>>
>> personally, whenver I see an ad from an unsigned list I immediately
>> mark it as spam without bothering even reading it.
>
>
> +1 on this one.
>
> When I used Outlook, I had it not display HTML messages, and
> Thunderbird does a good job of automatically marking HTML messages as
> junk.
>
> Now its almost a reflex action. I just hit delete, then that time
> (maybe once every two months) when I have a few hours to kill, I go
> through my trash folder and empty it.
>
>> I don't think it's an effective aproach of e-mail marketing. I have
>> seen a book on e-mail marketing which addresses the do's and don'ts. I
>> don't know the exact name of it to quote however.
>
>
> Spammers have given legitimate email marketing campaigns a bad name.
> I would suggest that your company look for some other means of
> generating buzz. Just my $0.02
>
Well, I am totally on your side, we all are, but marketing people only
believe in figures. So unless you do know about a statistic or a
research document to back your likes up, you evangelise without much
output.
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