[thelist] Is accessibility god, or just an angel? WAS: How do I submit...
Chris Kavanagh
chris at logorocks.com
Thu Apr 21 19:27:00 CDT 2005
Christian Heilmann wrote:
> That's where gradual enhancement comes in. Accessibility is the basic
> need, then you can enhance...
Agreed, but I'd add the caveat: the solution needs to be accessible *to
the target audience*, and not to anyone else. Even then, if the choice
is between a design that is 100% accessible, and one that is 80%
accessible but has a 50% higher conversion rate: accessibility goes out
of the window in any sensible discussion.
Jeff Howden wrote:
> Honestly, it's not the designers job to dictate
> functionality.
Maybe not in your office, but it can be of course.
> Has anyone noticed that the web is getting less "designery" and more
> functional driven?
I think that's in large part due to "web designers" tending not to have
a trained background in visual communication. It's a huge opportunity
for those that do, of course: the more visually homogenous, bland,
herdish, and boring websites become, the easier it becomes to stand out
in the mind of the consumer. (To realise what a big deal this is:
consider how many billions of dollars companies spend to achieve this
aim in conventional media.)
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