[thelist] breitbart.com on-the-fly link generation

[Lee McIvor]

The page pulls in a Javascript file from this source:
http://www.tacoda.com/

I haven't gone through it in detail, but this is particularly annoying
form of "targeted marketing" whereby Tacoda have some kind of database
of terms, and I think they charge clients for these terms to link to
them.

For example, "tissue paper" might be related to "Kleenex", if Kleenex
pay for it. They then pay content creators to pull this data in from
Tacoda, via the script link at the top of breitbart's page.

The script trawls the page for associated keywords, and inserts the
links using unobtrusive javascript methods.




Lee McIvor
Web Developer

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-----Original Message-----
From: thelist-bounces at lists.evolt.org
[mailto:thelist-bounces at lists.evolt.org] On Behalf Of 0 8
Sent: 01 August 2006 16:09
To: thelist at lists.evolt.org
Subject: Re: [thelist] breitbart.com on-the-fly link generation

Probably, but how are they deciding what to link on?

On 8/1/06, Lee McIvor <lee at thinkco.com> wrote:
> It looks to me like it'll be using a Javascript function to insert the
> links on page load.
>
>
>
> Lee McIvor
> Web Developer
>
> Email     lee.mcivor at thinkco.com
> Telephone +44 (0)191 269 9840
> Facsimile +44 (0)191 269 9841
> Website   www.thinkco.com
>
> TH_NK, 42 Leazes Park Road, Newcastle upon Tyne, NE1 4PL, UK
>
> Unless stated to be non-confidential, this email and any attachments
are
> private and confidential and are for addressee only. If you have
> received this email in error please contact us upon receipt. Any views
> expressed in this message are those of the individual sender, except
> where the message states otherwise and the sender is authorised to
state
> them to be the views of ThinkCo Limited.
>
> -----Original Message-----
> From: thelist-bounces at lists.evolt.org
> [mailto:thelist-bounces at lists.evolt.org] On Behalf Of 0 8
> Sent: 01 August 2006 15:59
> To: thelist at lists.evolt.org
> Subject: [thelist] breitbart.com on-the-fly link generation
>
> http://www.breitbart.com/news/2006/07/31/D8J7CVG81.html
>
> If you read this news story, or any like it on breitbart.com, certain
> words and phrases are given links after the page loads.  There are no
> explicit links in the source that I can see.
>
> How are they doing this?
> --
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