[thelist] my #1 ecommerce sales tip

[Steven Streight]

Well I put an idea out there to see what others think. I'm glad to get
external viewpoints, prior to suggesting to a client that we do this. Now I
can ponder it with all these great opinions and seasoned insights. Just to
repeat: I am in favor of power to the user/consumer/customer, and I hate
hard sell pushy aggression, intrusive marketing, and such.

Main reason I don't register on some sites is because I have to fill screen
after screen of forms, and they try to get too much information from me,
they repeat the questions, and also try to get me to sign up for all kinds
of newsletters and product offer alerts. All that stuff just drags me
down...and I bail out in most cases.

On 11/28/06, Peter Brunone (EasyListBox.com) <peter at easylistbox.com> wrote:
>
>
>
>                                 > Tim: It seems that web developers all
> echo your feeling, while marketing
> > people are, on my blog comments, liking the idea of immediate customer
> > contact, but very low key.
>
>    I am a web developer and a consumer... and as an independent solutions
> vendor, I've begun studying marketing as well.  With that in mind, I think
> the phone call idea is terrible, outside of Tim's high-dollar-product
> exception.
>
> > Recall, I say they must be Hot Prospects to register online. I rarely
> > register with any blog or site, unless I really want to interact or
> contact
> > the people there, to buy something or to learn more about a product or
> to
> > ask questions in a forum.
>
>    The reasons that I seldom register are twofold.  One, it's an
> inconvenience, however small.  Two, I'm afraid that people are going to
> start contacting me because I registered.
>
> FWIW,
>
> Peter
>
>                                 From: "Steven Streight"
> steven.streight at gmail.com
>
> Tim: It seems that web developers all echo your feeling, while marketing
> people are, on my blog comments, liking the idea of immediate customer
> contact, but very low key.
>
> Recall, I say they must be Hot Prospects to register online. I rarely
> register with any blog or site, unless I really want to interact or
> contact
> the people there, to buy something or to learn more about a product or to
> ask questions in a forum.
>
> On 11/28/06, tim wrote:
> >
> > This depends entirely on the product. If I register on a site that is
> > selling £50k boats then, sure, I might expect a call. If I register to
> > buy a £10 DVD, then calling me will lose my custom. In fact, I might
> > even leave the site if I'm asked for my phone number without a specific
> > promise (we'll only call if there's a problem). I enjoy buying online
> > specifically to avoid interfacing with salesmen - I just want the
> > product to turn up at my door.
> >
> > Tim
> >
> >
> > Steven Streight wrote:
> > >
> >
> http://vaspersthegrate.blogspot.com/2006/11/1-ecommerce-website-sales-tip.html
> > >
> > > Any suggestions on the best software provider to make this work?
> > > Salesforce.com?
> --
>
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-- 
Steven Streight aka Vaspers the Grate
Web Usability. Universal Content Utopia. Share Economy. Destroying the MSM

Vaspers the Grate
http://www.vaspersthegrate.blogspot.com