[thelist] my #1 ecommerce sales tip

ben morrison morrison.ben at gmail.com
Wed Nov 29 05:05:57 CST 2006


On 11/29/06, Steven Streight <steven.streight at gmail.com> wrote:
> Yeah, when I started getting clobbered, I rushed to clarify that this was an
> idea I read on page 2 of a book published in 1997. Did I mention I bought
> the book, Corporate Internet Planning Guide, in a thrift store?
>
> A lot of things have happened since the author wrote that book. Consumers
> change. Marketing strategies change. What may have been helpful in the past
> may have been abused by overuse, and etc.
>
> Well, it was fun and I learned a lot from my esteemed colleagues.
>
> Thanks for taking the time to inspect this approach. It needs tweaking, but
> I think there is a sound principle behind the intent to interact with and
> acknowledge the customer at his or her first commitment to the site by
> registration.

Isn't that what most sites already do after signing up.

1. register to buy product (quite annoying in itself).
2. receive an email thanking you for registering.

ben

-- 
Ben Morrison



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