[thelist] h1 as business name or content
Adam Audette
pubs at audettemedia.com
Mon Jan 22 11:56:58 CST 2007
At 10:36 AM 1/22/2007 -0600, Christian Heilmann wrote:
>Don't let the brand stand in the way of people finding your content.
>Brand names as keywords only work for known brands or in ebay
>listings.
My first post here. Just wanted to say I agree in theory, but it
always depends on what you're targeting. For instance if I was
targeting list management software, and my company name was "List
Manage Ware, Inc" I might want that in the title tag.
Just to provide overview, here's how I try to use header tags:
Overall theme: title
Main heading: h1
Sub-heading: h2
etc... h3-
I like to use the title and h1 together, varied thematically. So
the main heading on the page agrees w/ the title tag but narrows it
just a bit. This seems to be a good system for real humans looking
for info and SE bots. Then, h2 provides sub-heading and confirms /
customizes the ideas on the page. h3 is about as far as I go with
this.
-Adam
---------
Adam Audette, Publisher / Moderator
LED Digest | marketing discussion list
http://www.led-digest.com : since 1997
More information about the thelist
mailing list