[thelist] long, but gentle, rant about the non-ubiquity of technological knowledge (was RE: Newsletter as HTML Email)
Barney Carroll
barney at textmatters.com
Thu Feb 1 10:36:45 CST 2007
Joel, nice to know someone's listening! Hehehe.
Your thesis is a good solid reminder of the needs and habits of people
in general, something we should always be concerned with if we consider
ourselves in away dealing with usability.
However, whereas I will often allow what I consider innate human
intuition to override web conventions to an extent, I don't think people
who don't use the internet should play that much of an influence on
features that are - let's get this straight once and for all - beyond
the scope of simply visiting a website in the first place.
Granted, we must never underestimate the sheer depths of human stupidity
or stubbornness, and within reason we should design to cater for those.
But if we confine our features to those utmost crevices, we are
effectively disabling the higher brain functions of the vast majority of
the internet-using public, who, as Steven rightly points out, are quite
able to differentiate functions on a web page.
I maintain that there is too much patronising of the average user going
on. If they can read text and follow links, there is a massive world
open to them - one which we are responsible for enlarging and
facilitating. If they /cannot/, I'd be surprised if they'll ever see
your site, let alone go through the procedures of signing up to your
mailing list or following it up.
Sure, I want user agent developers to make their products more open,
more usable and more powerful, but they are already incredibly so - and
it is only by developing and designing to the limit of the existing
possibilities that we can allow users to access them. Likewise, without
the ambition of web developers and designers, the software developers
will lose the best guide as to how they should focus their efforts.
*****
Simply placing an RSS icon in a little panel on your website (which is
way too lazy, and far too common, for an emerging universally-useful
technology) is not going to get joe public on your feed. My mistake is
probably to assume that pretty much everyone looking to implement a
mailing list or feed is a web information designer (what I do) - the job
of telling them what the hell to do with that icon is up to you/me, and
WE should make it clear. No one else ever will.
I mean, come on - mailing list subscriptions aren't generated by
unlabeled bodiless text fields sitting in the middle of nowhere waiting
for email addresses. You have to make clear what they are and how to use
them. That's how they're always dealt with. Of course it isn't the
user's job to figure it out - it's ours. If we can't, we have failed -
but the responsibility lies with us.
It's not the users I'm giving too much credit, it's me. Hehehe.
Regards,
Barney
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