[thelist] Email: Newsletter Programs

[Steven Streight]

Just to clarify one last time, I think all text newsletters suck.

You *do* need some graphics to make a newsletter look like something more
than a telegram or plain text editor print out. Plain text newsletters look
cheesy, amateur, unthought out, lazy maybe.

I love Publicity Hound, but I get newsletters that are *too plain*. But all
it is is just a link memo, so all I do is read a sentence, then click a
link.

I just caution you on making the humble, hard-working email newsletter an
attempt to deliver a web page, magazine, or TV commercial to your audience.

The debate has been invigorating, and I'm still learning about this
important topic. Thanks to those who gave links to graphics rich
newsletters. I shall sign up for them. (Patagonia, REI).

For a linked list of Jakob Nielsen newsletter usability
studies<http://useit.mondosearch.com/cgi-bin/MsmFind.exe?QUERY=newsletters>,
see:

http://useit.mondosearch.com/cgi-bin/MsmFind.exe?QUERY=newsletters


On 2/7/07, j s < jslist at sbcglobal.net> wrote:

Alot of comments on Newsletters whew! - all of which are helpful.  Thank
> you.
> This company doesn't sell insurance.  But they do have a product to sell
> -  As all companies or else they wouldn't be in business. I think an email
> newsletter with a little graphics is more appealing then straight text.


And since the marketing dept doesn't want to play nice with the IT dept -
> They want to do it all themselves.  So me, an IT person, is looking for a
> program that can enable them to do it.
>
>
>
>
>


-- 
Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com

http://www.vaspersthegrate.blogspot.com