[thelist] client works sheets - good or bad or just homogeneity?

[Martin Burns]

On 31 Jul 2007, at 14:18, Alex Beston wrote:

> My rant was more to do with firms / individuals new to the game
> finding this "format" on competitors sites and thinking "hey we got
> something here - lets use it! its bound to save us a whole load of
> hassle" and not understanding where this questionnaire fits into the
> scheme of things, and thereby becoming unstuck when they realise the
> prospect has gone to someone who knows how to build a relationship
> without resort to blatantly artificial devices to help them get
> through the discovery phase.
>
> It suggests they dont really want to engage with the public when they
> copy these apparent time savers.

It also suggests rather a cookie-cutter approach to site production.  
Which
*can* be OK. But believe me, the bigger (read: more valuable) jobs don't
work that way. Simply building sites is much, much less lucrative than
consultancy work that ends up in a site, and the clients who need this
don't *know* what they need. Even if they won't admit it :-)

Cheers
Martin

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