[thelist] Blog vs. FAQ/Tutorial
Joel D Canfield
joel at streamliine.com
Sat Jan 5 11:05:17 CST 2008
Bob Meetin nos dicho
> Once added, FAQs and perhaps tutorials become static. So the
> question,
> to engage the audience is it better to set up a blog with FAQ type
> categories or to otherwise use the blog to lead into FAQ?
> Say place a
> lead paragraph in a blog that links to the full FAQ in a FAQ/Tutorial
> section.
Encourage user content. Keep it separate from 'authorized' content.
In-house experts should maintain 'expert' areas like tutorials and FAQs.
Cull new info from user forums (fora?) and include attribution so users
know they're appreciated (reputation is currency.)
Today's rant: FAQ - marketers forget that it means questions which have
been asked frequently. Most FAQ sections are really "stuff we think is
important about our product - see how cool it is? see? see?"
In-house marketing staff does not necessarily know what questions are
asked most frequently, unless someone is tracking them. Do so.
joel
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