[thelist] Link Text and SEO

[Brian White]

>Someone contacted me and asked me to change the text of a link on a 
>site of mine that links to his. The link now says something like 
>Acme Inc. He wants me to use the text:
>
>Professional Doo-Hickey Design and Manufacturing -- Acme Inc.
>
>He says that the text matters for SEO in Google.
>
>Is this right? I ask b/c I want to know and also because we don't 
>really want to change the text in the site--all the other links are 
>simple like IBM, Ford, Kellogg's. To have his a whole phrase would 
>sort of stick out. But he's a friend of the owner, so if he's right, 
>we might do it to help his SEO.
>
>Thanks!
>--

Consensus is that yes, keywords in link text do help with SEO. Lots 
of info out there on the subject, here's just one:

http://www.seomoz.org/article/search-ranking-factors

Regards,
-- 

Brian White
President - WebHostingSolutions.com
"Because Every Click Is A Customer"
Web Hosting \ Web Design \ E-Commerce
1-888-522-3738
http://www.webhostingsolutions.com