[thelist] common marketing/advertising misconception (was RE: spammers/spambots)

Barney Carroll barney.carroll at gmail.com
Thu Jul 30 12:37:04 CDT 2009


When selling tasteless crap, the urge to be tasteful should be treated
cynically.


Regards,
Barney Carroll

barney.carroll at gmail.com
07594 506 381


2009/7/30 Shannon Hubbell <brundlefly at gmail.com>

> On Thu, Jul 30, 2009 at 9:25 AM, Joel D Canfield <Joel at bizba6.com> wrote:
>
> > lots of people create 12-foot-long squeeze pages. lots of them. filled
> > with jerky pushy sales tactics. lots of people do it, so it must work,
> > right?
> >
> > I'm not aware of any evidence that it does.
> >
>
> The company I work for recently did an a/b test between a 12-foot-long
> squeeze page like you're talking about and a nicely designed, elegantly
> written landing page. The jerky sqeeze page came out on top (in terms of
> getting people to click on a link and fill out a "Request a Quote" form). I
> was really surprised.
>
> Of course, the plural of anecdote is not data! :)
>
> ~Shannon
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