[thelist] Blog URLs - single blog domain or multiple?

[Stephen Rider]

It is my understanding that search engines like sites that update  
regularly. Thus, it follows that a blog is *good* for your domain, not  
bad.  What reasons do these people give for why blogs would be bad?   
It's news to me.

That being said, if you want to separate them, there's another option:  
subdomains

legal.widgetsblogs.com
product.widgetsblog.com
company.widgetsblog.com

However, I see no reason not to just put them on your main site.

Stephen

On Aug 19, 2009, at 4:02 PM, Gersten, John wrote:

> We have been advised by several different people that from a search  
> optimization point of view, it is best to position commentary blogs  
> on a separate domain from one's main corporate domain.
>
> For example, if one's main company website was www.universalwidgets.com 
> , a blog about industry trends should not be positioned at www.universalwidgets.com/blog 
> , but rather at a separate domain such as www.widgetsblog.com. This  
> seems sensible enough; our problem comes with the prospect of  
> multiple blogs.
>
> Does anyone have any sense of an optimum approach when creating more  
> than one "parallel" blog? The choice to us seems to be between: