[thelist] SEO and Blogs - Internal or External?

[April Lyall]

If he's setting up the blog for the purpose of increasing search engine rank
on his main website, then the blog really should appear in the same domain,
ie http://hissite.com/ would get a boost from the blog at
http://hissite.com/blog/.  We didn't do that, and every SEO consultant we've
worked with since has come back saying "You messed it up!" ;)

If he's setting up the blog for the purpose of increasing traffic directly
to the blog, it's fine for it to appear on a subdomain or new domain ie
http://blog.hissite.com/ or http://hissite.wordpress.com/

Server and domain aren't necessarily the same thing, but, getting a third
party hosting service to appear at http://hissite.com/blog/ would be
complicated. Maybe impossible? I haven't actually researched it.



On Wed, Dec 2, 2009 at 8:48 AM, Todd Richards <todd at promisingsites.com>wrote:

> Client has an existing website and now wants to set up a blog.  SEO is
> going
> to be important, and he wants to know - should we integrate a blog with his
> site on the same server, or should he just set up an account with
> Blogger/WordPress and link to it.  My gut is that the external way is fine,
> but I couldn't find any hard facts on whether either way was the best, and
> don't want him coming back later and saying "you messed it all up!".
>
> Does anyone have any thoughts on this, or any links that we could look
> over?
>
> Thanks!
>
> Todd
>
>
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