On Tue, Jun 1, 2010 at 2:58 PM, Fred Jones <fredthejonester at gmail.com> wrote: > Well for this site a sale is just when somebody buys a new account. > That's it. Each new account is 1 sale. The rest of the site is static. > The whole site is basically static. :) So, "Sales" is the number of new accounts from the website (i.e., excludes all business from recurring customers and excludes all business from channels other than the website (phone, print, in-person marketing, word-of-mouth, etc.))? And the sale month is determined by the date when the order is sent in from the website? I do notice a potential time lag between traffic spikes and sales spikes. Your sales trough in Jan follows a traffic trough in Dec (likely due to the holidays), but then March traffic and April sales is evidence that this might not be a trend. I know you intended this to be simple, but there are still a lot of questions to nail down before you can really say whether you can gain any insight into what is going on. I don't think you can pass this off as simple noise, because you have pretty large swings in the new customers sales data. >> (If you don't want to register, ping me directly and I can send it to you.) > > Yeah, I would love to see it if you can send it. Sent you a note offlist. -- Matt Warden Cincinnati, OH, USA http://mattwarden.com This email proudly and graciously contributes to entropy.