[thelist] Online Consumer Experience

[Joel D Canfield]

On Mon, Nov 1, 2010 at 3:30 PM, Fred Jones <fredthejonester at gmail.com>wrote:

> When you see them side by side, you begin to appreciate how TO and how
> NOT TO do ecommerce. :)


that whole fear/comfort factor is huge. I mean, make the tool work
correctly, but that's just basic. keep people from having any excuse for
fear. big point of online shopping is instant gratification, or the
appearance thereof. make folks wait for confirmation or whatnot, and they'll
remember the nervous wait long after they forget the well-designed logo and
clever pitch on the home page.

joel