[thelist] site redesign: what will break SEO? what will keep existing Google juice?

[Joel D Canfield]

On Tue, Feb 22, 2011 at 10:37 AM, Matt Warden <mwarden at gmail.com> wrote:

> On Mon, Feb 21, 2011 at 1:32 PM, Joel D Canfield <joel at bizba6.com> wrote:
> > prospect has an old hand coded site with a WordPress blog tacked on. home
> > page of the existing site has loads of Google juice.
> >
> > if we simply migrate all the content to WP at the same domain, how will
> SEO
> > and Google's rankings be affected?
>
> map new urls to old using mod_rewrite, and make sure you use the R=301
> flag to indicate permanent move. make sure you put these flags at the
> top of your .htaccess and also use the L flag, because in these cases
> you don't want to his wordpress's own rules later on down the
> processing stream.
>
> google will understand the site reorganization, as long as you explain
> it to the googlebot.
>

excellent. thanks, Matt.