[thelist] SEO optimization

[Gersten, John]

"Penguin" refers to one of Google's iterations of their link analysis schema. I think the previous one was "Panda."

-----Original Message-----
From: thelist-bounces at lists.evolt.org [mailto:thelist-bounces at lists.evolt.org] On Behalf Of Nan Harbison
Sent: Tuesday, April 23, 2013 3:42 PM
To: bobm at dottedi.biz; thelist at lists.evolt.org
Subject: Re: [thelist] SEO optimization

Hi Bob,
This is very helpful.
The Bed and Breakfast has a blog, which they really use, but the rest of the pages are pretty stagnant except that the prices are changed seasonally.
Does all content need to be changed from time to time?
And what is penguin? Is this a website I need to look at? I searched for it, but didn't come up with it.
Thanks so much!
Nan

-----Original Message-----
From: thelist-bounces at lists.evolt.org
[mailto:thelist-bounces at lists.evolt.org] On Behalf Of Bob Meetin
Sent: Tuesday, April 23, 2013 5:52 PM
To: thelist at lists.evolt.org
Subject: Re: [thelist] SEO optimization

Google places can easily take 8 weeks or so once submitted and confirmed.  I spoke with someone, via Adwords, who knew a little about places as well about inconsistency in updates with an established site.  Although the general profile, categories, would update quickly, images can take a very long time. And videos were not updating at all - they responded that the video implementation was being redone, stay tuned (2 months ago).

If your sites have been stagnant for a long time, that can easily be the problem unless of course you've gotten labeled by Penguin as an offender for some reason - for something that seemed smart 3 years ago but now considered spammy.  One of the problems with stagnancy is that you lose tread as new businesses pop up who aren't stagnant or simply didn't exist while you were lazily minding the store.

With Places, also if there is inconsistency with other similar local directores with NAP (name, address, phone) this can toss another wrench into the mix.

On 04/23/2013 03:31 PM, Nan Harbison wrote:
> Hi Joel,
>
> Yes, it's been several years for one site and about 8 months for the
> newer one.
> No they are not uncommon keywords. One site is a bed and breakfast, so
> keywords are lodgings, inns, bed and breakfast, etc And the other is a
> maid cleaning service, so both are very common services.
> I wondered it that made the sites be lost in the crowd. They are both
> in Google places though, and both have been submitted to Google for
> over 3 months.
>
> Thanks,
> Nan
>
> -----Original Message-----
> From: thelist-bounces at lists.evolt.org
> [mailto:thelist-bounces at lists.evolt.org] On Behalf Of Joel Canfield
> Sent: Tuesday, April 23, 2013 2:32 PM
> To: thelist at lists.evolt.org
> Subject: Re: [thelist] SEO optimization
>
> On Tue, Apr 23, 2013 at 1:19 PM, Nan Harbison <nan at nanharbison.com> wrote:
>
>> Hi All,
>>
>> I have a few clients that are not able to find their own sites using
>> several keywords that should get them found.
>
> Are they reasonably uncommon keywords or phrases?
>
> Are those keywords used at least once, preferably 2 or 3 times, in a
> natural way, in the text on those pages?
>
> Has it been at least 3 months since the pages were created or updated
> with that information?


--
Bob Meetin
www.dottedi.biz
303-926-0167 (m)

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