[thechat] How *not* to steal a site design

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Thu Jul 5 04:53:37 CDT 2001

Memo from Martin P Burns of PricewaterhouseCoopers

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Our good friends at http://www.proximaconsulting.com/
seem to have problems deciding what to put on their site. Poor lambs.

They also seem to have had problems with coming up with an effective
user experience.

So, in the best tradition of dumb people everywhere, they stole it. All.
Words, images, layout, sitemap down to a URL level. Everything.

Which would have been fine (in a 'not' sense) except that they stole
it from one of the better UK CED and SI agencies, Oyster:

...who found it when one of their staff was doing some research. The
only changes Proxima had made seems to have been a crude
search and replace on the Oyster name, even claiming that Proxima
had merged with companies who had in fact merged with Oyster.

Since being called on it, Proxima have pulled the entire site beyond
the Flash intro. So skipping the intro means you also skip the entire
site. Nice.

Fortunately, Google has a cached copy:




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