[thechat] online banking branding excess?

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Thu Aug 23 09:00:40 CDT 2001


Memo from Martin P Burns of PricewaterhouseCoopers

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Smile goes ApeSh*t bananas
By Drew Cullen
Posted: 23/08/2001 at 10:54 GMT
http://www.theregister.co.uk/content/6/21228.html

The Co-op, the supermarket chain where poor people and socialists shop, is to plug Smile, the online bank, by putting stickers featuring the logo and
URL on all the bananas it sells.

Smile is the Net banking brand of the Co-operative Bank, a sister organisation to the retail chain, which prides itself on an ethical approach to
banking.

As a member of the Co-operative movement "we're not only serious about your money, but also about things like honesty, openness and security", the
company trumpets on its web site.

But clearly, Smile is less concerned about visual pollution and brand-bombing. And Bananas.

This fruit is, apparently "the ideal advertising medium because people throw away the peel, so the label is not irritating.. but it's there in front
of you," a Smile PR bunny told the Daily Telegraph.

Yes but where do the Smile Advertising Mediums come from? Do they come from regime-toppling-CIA-Front-piss-poor wage-paying US producers. Where is the
 Fair Trade sticker? We think we should be told.

Meanwhile, the Rochdale Pioneers, founders of the Co-operative Movement, are spinning in their graves. ®

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