[thechat] RealNames collapse analysis

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon May 13 08:49:05 CDT 2002

Memo from Martin P Burns of PricewaterhouseCoopers

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  "But  RealNames was itself short-circuited by a couple of things. Firstly, the common intelligence
  of  Internet  users  who in the dot.com era, proved themselves astonishingly capable of adding er,
  ".com"  onto  a well known brand, and then - like magic! - arriving at their destination. And also
  by Microsoft, which added an autocomplete feature to the URL bar giving the rest of the ability to
  remember stuff we'd typed in before."


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