[thechat] Raunchy tales from the world of rebranding

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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*To* Monday, although there's an urban myth going about that the people in
charge here called the branding people on Friday to ask "Where are you with
the new name?" To which came the reply "Ummmmm.... probably Monday"

Cheers
Martin




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Subject:    Re: [thechat] Raunchy tales from the world of rebranding


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---- Original Message ----
From: <martin.p.burns at uk.pwcglobal.com>
To: <thechat at lists.evolt.org>; <guy_yeomans at westlb.co.uk>;
<dan at stickycontent.co.uk> Sent: Wednesday, June 12, 2002 11:56 AM
Subject: [thechat] Raunchy tales from the world of rebranding

> Memo from Martin P Burns of PricewaterhouseCoopers
>
> -------------------- Start of message text --------------------
>
> Given that my employers this week announced that we're about to
> rebrand to a name which has caused a certain amount of hilarity, I
> bring you the following from
> http://www.telegraph.co.uk/opinion/main.jhtml?xml
> =%2Fopinion%2F2002%2F06%2F12%2Fdo1204.xml
>
> Cheers
> Martin
> ______________________________
> Following the news that the company PwC Consulting is soon to be
> renamed Monday, [snip]


hang on, is that PwC Consulting is going to be rebranded _on_ Monday, or
rebranded _to_ Monday ... imho Monday is a crap name for a consulting firm,
but then again I liked the name Dreamcast, so whaddoiknow?


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