[thechat] PWC alternative name
rudy
rudy937 at rogers.com
Sat Jun 15 20:07:00 CDT 2002
from a lengthy post vilifying the name change --
Their rebranding announcement was so badly flubbed,
perhaps I shouldn't be too surprised to see how little
attention it's received. Yet I find it strange that there's
been such a shocking lack of scorn and derision heaped
on this one. Where have all the cynics gone?
Throwing $110 million at Wolff Olins to rebrand your company
gets you a new name and a new look. But people will still figure
out for themselves what they think of you.
You can and should work hard to influence it, but "Positioning" is
something you receive, not something you achieve. Corporate
reputation - the public perception of what the company stands for -
is a gift. It's something the market will give to you in return for the
way you behave. Act like Enron, you'll be treated like Enron.
It was ever thus.
BTW, a few observant punters have kindly pointed out that
the actual trademarked name being adopted is "Monday:"
That is - Monday Colon.
Hmm... "Monday Colon". Sounds like the condition you'd suffer
after a heavy ale and curry weekend.
Monday Colon - the bumpipe of the global consulting world.
http://llareggolb.blogspot.com/2002_06_01_llareggolb_archive.html#77664413
rudy
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