[thechat] Transparency of Amazon recommendations

[Martin Paul Burns]

It also allows you to work out products they're recommending because they
presumably make loads on (or just want to dump), such as their
recommendation of FrontPage to me. The 'Why?' link revealed that there was
*no* basis in my purchase history for that recommendation.

Cheers
Martin



Interesting. I've just visited amazon.co.uk and taken a look at my
recommendations. Beside each one is a link to "Why was this recommended to
me?" which shows the items you've bought or rated that prompted the
recommendation.

Example:
Amazon recommend Seth Godin's "Unleashing the Idea Virus" to me because

I've bought or rated:

 Direct and Database Marketing  by Graeme McCorkell
(Bought and rated it 5)

 Permission Marketing by Seth Godin
(bought and rated 5)

 The Cluetrain Manifesto by Christopher Locke, Rick Levine
(bought and rated 5)

and added to my wishlist:

 The Tipping Point by Malcolm Gladwell
(Not rated)

Cheers
Martin

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I'm not saying there should be a capital punishment for stupidity, but why
don't we just take the safety labels off of everything and let the problem
solve itself?