[thechat] Radio ad
Madhu Menon
webguru at vsnl.net
Tue Apr 6 08:04:00 CDT 2004
At 05:16 06/04/2004, deacon wrote:
>Even if they can, I'm not sure that's a wise use of your advertising
>dollars. Radio advertising is a fairly good way to remind people to
>return to your establishment. It's not a good way to tell people you
>exist. For instance, your ad doesn't tell people what kinds of food you
>have, it doesn't say whether it's a cheap place to get a fast lunch, or
>the kind of place you save up six months for.
Ah, yes. All valid points.
What I didn't tell you (my fault) was that we've taken a "Restaurant
Package" with the radio station. From Monday to Saturday, there's also a
parallel contest running on the station where the RJ asks different
questions about Shiok and invites listeners to phone in with the correct
answer, the prize being a gift voucher for two.
The questions in the contest are all preceded by "did you know" facts which
explain the restaurant location, the cuisine, the price of an average meal,
etc. The questions themselves are designed to be "educational" in nature.
This builds some excitement about the place. Here are the questions for
this week:
-- START --
Fact 1: Shiok Restaurant and cocktail lounge on CMH Road serves food from
Thailand, Malaysia, and Indonesia.
Question 1: Next to which of these buildings is Shiok located?
a) Citibank ATM
b) Airport
c) Vidhan Soudha
Correct answer: A
Fact 2: Shiok's restaurant seats 56 people and an average meal for 2 costs
Rs. 500.
Question 2: Which of these cuisines does Shiok serve?
a) French
b) Italian
c) Thai
Correct Answer: C
Fact 3: The phone number of Shiok is 5116 1800 and the address is 2nd
Floor, 12, CMH Road
Question 3: How much does an average meal for 2 cost at Shiok far-eastern
cuisine?
a) Rs. 50
b) Rs. 500
c) Rs. 2000
Correct Answer: B
Fact 4: The Thai red curry is the most popular dish at Shiok far-eastern
cuisine
Question 4: What is the phone number of Shiok far-eastern cuisine and
cocktail lounge?
a) 5116 1800
b) 1234567
c) 4444
Correct Answer: A
Fact 5: Shiok is a Singaporean slang word meaning "damn good" or "delicious"
Question 5: Which is the most popular dish at Shiok far-eastern cuisine?
a) Chinese fried rice
b) Thai green curry
c) Thai red curry
Correct Answer: C
Fact 6: Shiok's ambience is warm and intimate with quiet dining booths and
candle light.
Question 6: What colour are the sofas in Shiok's cocktail lounge?
a) Blue
b) Red
c) Black
Correct Answer: C
----
As for the rest of your ideas, yes we're working out corporate discounts
for large companies and doing the rounds. Radio is just another avenue. But
thanks for all the ideas, deke.
>That's like walking up to a beautiful
>woman in the street and saying "Your place or mine?" Yeah,
>sometimes you get lucky,
How many times does it take? I've tried about 347 times at last count, and
it still hasn't worked. :)
Cheers,
Madhu
<<< * >>>
Madhu Menon
Shiok Far-eastern Cuisine
2nd Floor, 12 CMH Road
Indiranagar, Bangalore
Phone: 5116 1800
http://www.ryze.com/go/themadman
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