neuro at well.com
Wed Jun 23 02:20:29 CDT 2004
Kevin Stevens wrote:
>>Rental copies cost more than retail copies - something that's gone way
>>in the heyday of video cassette rental.
> I have never understood this. With rental videos they were made of a higher
> quality tape for repeated viewings, but is it possible to make a higher
> quality DVD?
No ... well, possibly , but as Mr. Pressure says, it's the commercial
cost that's being sucked up. It takes longer for the rental shop to get
their money back, but the distribution company (and thus the studio) get a
higher return per unit than they would with retail units.
Also, rental DVDs these days tend to be different from their retail
counterparts - invariably they just have the movie with perhaps a couple of
extras (commentary, trailer) if at all. This helps differentiate the rental
unit from the retail unit in that if the customer wants to see just the
movie, they can simply rent it, but if they think "hey, I want all those
extras too", they have to buy it.
 Well, yes - they can have stronger hard-coating outer plastic used at
greater expense to massively decrease the possibility of scratches. The
next generation of "armoured" DVDs will include UV protection, as
environmental light can progressively destroy the inner substrates over time.
_ __/| William Anderson | Brodie: The Force is strong with this one
\`O_o' neuro at well dot com | Jay: Dude, don't encourage him
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