[thechat] Guitar envy...

Joel D Canfield joel at bizba6.com
Mon May 5 11:32:01 CDT 2008

> Dang these goober 
> companies that put engineers in charge of marketing and 
> product differentiation!  Yeah.  Uh huh.  Let's name our 
> products 'Variax 700', 'Variax Acoustic 700', and 'Variax 
> Bass 700' ...  cuz our customers will always refer to our 
> products by their full and proper names!  Besides, this way 
> we keep that 'Variax' family name in the forefront!

reminds me of a software company which named both their operating
system's navigation *and* their web browser by the same name

yeah, I like what happens with Fenders. I've got a Strat and a P-bass;
buddy has a couple Teles; another has a J-bass and the other guys in his
band play Jags.

see how easy that is?

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