Hi Madhu, I think it's more 'excessive promotion of a link containing your own content'. Say you wrote an article on Apache password permissions and uploaded it to your personal site .... and every time anyone asked a question remotely related to Apache password permissions -- you emailed back the link to the article you wrote that is sitting on your site. In that situation, you could be said to be "linkwhoring". My impression, RonL. -----Original Message----- From: Madhu Menon [mailto:webguru at vsnl.net] Somebody used this term in an email to me today: "linkwhoring".