Memo from Martin P Burns of PricewaterhouseCoopers -------------------- Start of message text -------------------- Wall of recognition recognises all those who gave, regardless of the amount they gave. I once worked on an (extremely) successful legacy campaign. The organisation had a prominent tree (flat metal, attached to the wall) in their building where everyone who left money to the organisation got a leaf attached to it with their name on. They called it the Tree of Life. Tacky as hell, but it brought in the money, which was the point. Now what we might do is have it in tiers, and I'd also suggest having some kind of weighting in there for different countries/costs of living, but everyone who gives (and who doesn't object to being acknowledged) gets a thankyou. We might also think about having some kind of distinguishing mark in the member cubes. There's a very effective approach to fundraising which I think came from Jefferson or Washington (don't remember which): First ask all those who you know will give. Then take the list of those who have given, show it to the people you think might give and ask them. Then take the list of all those who have given, show it to the the people you think won't give and ask them in case you're wrong. And it works. Pretty much all the old hospitals in the UK were built on donations (some of the newer ones too). And they've all got big boards in them listing the donors. Because donors generally appreciate recognition. This all works on 3 levels: 1) Good psychology for those who give - "I'm recognised. And I'm not the only one doing this. And I feel more ownership of the evolt idea, so will be more likely to give again" 2) Good psychology for those who don't - "All these people give, so why don't I? And I wouldn't be single-handedly supporting evolt" 3) Good psychology for outside (eg corporate) donors, including Ron - "evolt.org is making a serious effort to support itself. My support won't be wasted" To be honest, Madhu, if having it makes non-donors feel slightly shabby, then that's a good thing from a bringing in the money perspective. Simple cognative dissonance which gives people an easy way to feel non-shabby: give some money. Which is what we need. Besides, the donor list, like the employee of the month, is only Dilbertesque when it's insincere. Me? I sincerely feel grateful to anyone who gives to evolt. Cheers Martin PS I assume all those here who can afford to do so and live somewhere where Paypal can be used are thinking about how much to give... if we're not prepared to give ourselves, why are we asking anyone else to? Subject: Re: financing (was: [Theforum] Dan: evolt.org domain stuff) At 12:04 PM 7/19/2002, Dean Mah wrote: >Are we going to have a "wall of recognition" or did we decide against >that? Against. Just like useless "employee of the month" awards, they make the others (including people who might have given small amounts) feel guilty, undervalued, and unappreciated. My 2 Rupees anyway. --------------------- End of message text -------------------- This e-mail is sent by the above named in their individual, non-business capacity and is not on behalf of PricewaterhouseCoopers. PricewaterhouseCoopers may monitor outgoing and incoming e-mails and other telecommunications on its e-mail and telecommunications systems. _________________________________________________________________ The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited. If you received this in error, please contact the sender and delete the material from any computer.