[theforum] colors & support block

Simon MacDonald simonmacdonald at uk2.net
Mon Nov 17 08:19:56 CST 2008

A few thoughts:

1- I agree that evolt should be continuously driving for funding. I
regularly make donations to sites/software that have assisted me. Evolt has
helped me on a number of things during the short time I've been lurking. As
registered community member I would be happy to donate a small regular
amount to the community - I'm sure many others would too. I don't know how
many users  there are, but I bet most of them could afford $10 a month -
that's great value for money! How much/many would folk need to give to
ensure a financially secure site? I think the community should push for
regular contributions.

2- I like the idea of the intelligent donate blocks, tho I get pissed off
with some organisations who get too pushy - the more money you give them,
the more they seem to ask for. So, I would not get too aggressive, but a
reasonable level of constant reminder would not go amiss, perhaps some
subtle changes of colour , change of position, text or something so that the
donate block does not fade into the background consciousness, and has
attention brought back to it.

3- Evolt Merchandise - It doesn't seem to have much of a presence on the
site - how much of this is actually sold - does this need more prominence?

My £0.02 worth

Cheers Simon

Simon MacDonald

-----Original Message-----
From: theforum-bounces at lists.evolt.org
[mailto:theforum-bounces at lists.evolt.org] On Behalf Of Martin Burns
Sent: 16 November 2008 23:48
To: ekm at seastorm.com; theforum at lists.evolt.org
Subject: Re: [theforum] colors & support block

On 16 Nov 2008, at 22:57, Erika wrote:

> Martin Burns wrote:
>>>> Assuming we won't countenance ads on weo (and I think our
>>>> audience is so used to seeing them elsewhere that that wouldn't be
>>>> such A Bad Thing any more)
>>> worth revisiting if we need the money to survive.
>> Which we do.
> Ok, so now there is an established need for money that we didn't  
> face a
> few months ago (it sound like).

Nah, we always did, but we had a cushion for a long time.

> Google ads are an option... it's something we have really been against
> in the past.  Advertising is different now than in the past...
> Another, less permanent, option would be a fundraising drive,  
> something
> with a beginning, middle, and end.  Again, check out wikipedia.  Every
> single page features a very prominent call for fundraising.   
> Presumably,
> once they reach their goal (6 mill $ !!!`), that will go away.

I very much doubt it - limited drives are great to buy capital items;  
not so much for ongoing operational costs.

>>> FWIW I would like to see us to continue our tradition of creative  
>>> and
>>> nontraditional solutions to problems.
>> I'm fine for experimentation, but let's have something to compare
>> against. Champion/challenger.
> I don't understand what you're saying.

Measure the effectiveness of approach, the current best idea. This is  
the Champion
Test new approach - the Challenger. If it outperforms the Champion, it  
replaces it.

> I hope that others here will weigh in with ideas, opinions (on
> fund-raising/advertising) and have the ability and motivation to  
> follow
> through... If not, well... yeah, bring on the google ads.

And I'm not convinced that there'll ever be a silver bullet, so go  
multiple approaches (hence shwag, plus cash, plus mirror servers, plus  
Google Ads)

>> infer that donations are needed. Ya need to actually directly ask.  
>> 'n'
>> shit.
> my argument was about the manner of asking.  bright colors vs subtle
> colors, essentially.

I don't think it's a simple choice between #ff0000 and #cccccc; I  
think it's a matter of degree. But using the info of the current  
article, and assuming that sidebar blocks are the blue thing in  
1) I'd make a Google Ads Block the same as the page background, so  
more subtle than a standard block
2) I'd make a Contribute block more vivid, but make the content react  
to the role of the user, as suggested in previous mail - anon users  
are asked for register for site + lists & buy Schwag; logged in users  
add asks for content, donate cash & mirror servers; previous donors  
add asks for regular cash.

> So I gather:
> 1. we need to raise money to fund our effort

> 2. we need to determine goals
Enough to live on, with a cushion to guard against bad times.

> 3. we need to decide on strategy
Ask all visitors to contribute to evolt, rather than passively  
consuming, and ask for contributions appropriate to what we know about  
the user (which may be nothing).

> 4. we need to incorporate that into our redesign strategy.

As above I think.


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