I very much agree with Martin that " the larger the market, the more niches there are to occupy and the more specialised agencies and individuals will become to fill them". I've spent the last year writing two books about e-business and if I could summarise my conclusions it is that now 'the knowledge needed has expanded to such a vast amount that nobody can possibly have all the knowledge that is essential to know'. This makes it imperative that people learn to work with niche specialists - even the niche specialists themselves. peter http://www.avatarnets.com >Peter wrote: > >> We will get away from the more technical layers more and more, as tools >> get more powerful. > >But you'll still need to have a conceptual grasp, just as print designers >have a good grasp of limits of ink and paper. > >> So what? Great I say! There will be room for everyone and more people, > >Basic economics - the larger the market, the more niches there are to >occupy and the more specialised agencies and individuals will become to >fill them. > >3 years ago, I knew pretty much all there was to know about producing >sites up to a certain level of backend. I knew *all* of HTML intimately. >Now? Not a hope in hell. But in my niches (linking between business & >technology and content management), I can compete with pretty much anyone. > >Who would have thought 30^H years ago we'd all be sitting here drinking >Chateau de Chassily^W^W^W^W^W^W^W^W^W there'd be a niche for a fulltime >Content Manager (actually we have 3 in our organisation...). > >> as long as they're talented... >Amen to that. Our industry is getting very much like professional sport - >the really good people will get enormous sums of cash and perks and >everything else. > >At the moment, this operates on the technical end of the spectrum, but it >will move across the industry very, very fast. > >Cheers >Martin > >--------------------------------------- >For unsubscribe and other options, including >the Tip Harvester and archive of TheList go to: >http://lists.evolt.org Workers of the Web, evolt !