[thelist] UI: i find myself saying "click here" a lot.

[rudy]

> A copy of our <a>Agency AB1127 Resource Book</a> is available
> free of charge, or you can call us at (626) 334-6050 with questions.

why mention free? (marketing weenies, please sit down)

comparatively few links in the world wide web incur a click charge

"self-referential terms to avoid" -- good one, philip -- would cover this

differentiate only those links to pages that are gonna cost ya


let's toss a bone to the marketers and use the following suggestive ("call
to action") wording, by starting each sentence with a verb --

    <p>See <a>Agency AB1127 Resource Book</a>
              for more information.</p>
    <p>Call (626) 334-6050 with questions.</p>


my rule of thumb is that link text should match the TITLE of the target


rudy
http://rudy.ca/