[thelist] Logo Design company graphics

Maximillian Schwanekamp lists at neptunewebworks.com
Wed Jan 26 14:47:59 CST 2005

Mattias Thorslund wrote:
> It is true that when you create something new, you hold the copyright to 
> it. But selling a logo without the copyright is like selling someone a 
> car but witholding the right to drive it.  Or a left shoe without the 
> right.

Perhaps I missed the point, but that's not a good analogy.  When you 
"sell" intellectual property you're generally really selling a usage 
license.  So if I sell you a logo, a photo, a song, or computer program, 
I am really selling you a usage license, while retaining copyright.  In 
the case of logos, it generally means that you can use that logo 
according to the contractual terms of the sale, which may be very 
restrictive or nearly unlimited.  It is quite unlike selling a physical 

 > In the end, the success of a logo is part "magical ju-ju", which is
 > what you hope you're more likely to get by hiring some expensive logo
 > designer firm, and part marketing dollars - lots of them.

Well put!

Maximillian Von Schwanekamp
Dynamic Websites and E-Commerce
NeptuneWebworks.com <http://www.neptunewebworks.com/>
voice: 541-302-1438
fax: 208-730-6504

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