[thelist] Re: Logo design...

Scott Benton scott at printelectric.com
Thu Jan 27 09:22:31 CST 2005

Regarding the logo design question, I've been in the ad business for 
over 12 years. In my experience, logos, along with all forms of 
creative marketing (layouts, brand standards, ads, etc.) immediately 
become the property of the end client upon completion of and payment 
for a project. I put the best of my work in my portfolio for 
promotional purposes. As a designer, I would never presume to dictate 
the terms under which my clients could use (or modify) my work. If I 
were to attempt to do so, my career would be over very quickly. I live 
and work in Dallas, TX, and its a very competitive market here. There 
are over 1,000 ad agencies in the phone book, most of them small 
independent designers or agencies. If I were to concern myself with IP 
issues and long-term usage of my work, there would be plenty of other 
designers walking over my corpse to do the project on the clients terms 
- and why not. I do the best work that I can do, I get paid for my 
time, and the job is over. Next please. While I understand the concerns 
over IP, and sometimes wince when I see what clients have done with my 
work, this is a business, not an art form. People who are too attached 
to their work to handle that reality should try making it in fine 

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