> Well I put an idea out there to see what others think. Well actually: quote A harsh critique of my marketing concept. An idea I got from the book Corporate Internet Planning Guide by Richard Gaskoyne (Van Nostrand Reinhold), p.2. They mention a phone call, but I added the email, VoIP, fax, and postal letter. unquote You didn't. You just augmented an idea someone else published :-) As others said, it depends on the product, and if you really do sell £50k boats, you won't do that via a web site anyways.