> nice little paragraph preceded by the word 'Simply' on how to get the > feed into their reader. I don't think you give non-techie > humans enough credit. Barney, I'll preface my comments by saying that I find your posts interesting and educational, both here and over at css-d (yeah, I'm watching you; don't think I'm not . . . ) I sometimes read what you have to say on subjects I'm not even interested in, 'cause what you have to say might *make* me interested! but, I have to call you on this one. I understand your perspective, really I do. I sit here, working at home, in a room with 14 computers (we're a family of five, and it's only 14 because the other two are in other rooms) watching my not-quite-three-year-old open FireFox, find her name where her 19-year-old sister saved her Favorites, pick out the UpToTen website, locate the search button (it's the word 'Search', by the way, not a picture) and then select the games she likes from the picture icons. This seems normal to me, as it might to you. But, as a corporate trainer with years of experience teaching technical stuff to non-technical people, I know that just by assuming that the internet/email/a website is a good way to communicate with one's family, one is already giving non-techie humans way more credit than they've earned, or want. *If* they even have a computer, sure, they may have learned to turn it on - or they may have had it turned on for them when it was set up, then never shut it off again (in at least one case, because the instructions said to click the 'Start' button, and they didn't want to start, darnit, they wanted to shut it off. Watch now in your mind's eye, in another instance, as they yank the power plug from the wall because they knew darn well *that* would shut the blasted thing off.) My father was working in technology (QC for mainframe memory) back in the late 60s, so I come from a techie background. But ask me about my family :) My mom has never owned a computer. Despite my own advancing years, she's only in her early 60s, she's not 'old' yet. But she will not own a computer, period. So, no email, no websites. Younger brother - doesn't even have an answering machine, because it's just too much hassle to set one up. Computer? hah! Older brother just got an email address a few months ago. (Younger sister is a web developer, so it's not universal, at least!) My real-world experience tells me emphatically that expecting any group of regular human users (who don't work with technology for a living or as a serious hobby) to grasp at any level what an 'RSS feed' has to do with photos of my little one or news about my trip to Ireland, is madness; sheer madness. And I say so at such length, partly because I'm putting off my own FAWM  madness ;) and partly because this techie tendency to give non-techie humans 'enough credit' is the single primary reason computers, software, websites, and toasters  are infinitely too complicated, and why the average person out there (wanna bet?) still thinks computers are complicated, confusing, and contrary. We have to change that, not by pushing the rest of mankind to learn what we do for a living, but by creating 'simplicity' by shifting the complexity from the human users to the tools - and sometimes that means pondering stuff that doesn't exist yet, like snail-mailing a letter (albeit a highly advanced letter) to my Mom that's somehow connected to my little girl's website so Mom can see the latest photos without even having to know a lick of technology. This is, in part, what I'm trying to do with the intranet tools I'm developing for small businesses (http://Streamliine.com/) (Thanks for the loan of the soapbox, Iggy; no, that's okay, I'll put it away myself . . . ) joel  http://www.fawm.org/writers.php?id=275  We have two on the counter; mine toasts bread, but can do it one side only if I choose. I use it daily. The other is specially designed to toast the muffin, poach an egg, and steam a slice of ham, so your breakfast sandwich can be assembled on the spot. Even the technophile with too much money who bought the thing doesn't use it any more.