[thelist] YouTube and CEO video

Steven Streight steven.streight at gmail.com
Tue Feb 6 10:18:10 CST 2007

Questions of ROI are increasingly irrelevant in online marketing, at least
with blogs, wikis, podcasts and video. I use all FREE services, Odeo
podcast, YouTube vid upload/embed, Socialtext and JotSpot and PB Wiki for
wikis, Blogger and Blog-City and Opera and WordPress free blogging tools.

On 2/6/07, Joel D Canfield <joel at streamliine.com> wrote:
> > Since YouTube has good potential for making a video go
> > "viral",
> 'potential' being the operative word, methinks; it's an opportunity to
> take advantage of, requiring a balance of effort vs. return potential
> > it seems prudent to consider
> hard to argue with that ;) well, hard for me, at least
> some things to consider:
> 1) how much effort and expense is involved? a large corporation might
> have so many layers of red tape that you'd have to show a guaranteed ROI
> to ever get sign-off. too small, and the equipment costs ('cause, video
> without a camera of some kind is tough) can be an issue. [and then,
> Goldilocks tried the baby bear's chair and it was juuuust right]
> 2) what's the potential for actual ROI, and are you measuring that in
> dollars/yen/rubles, or goodwill, exposure, personal satisfaction, what?
> 3) what's the potential for inappropriate exposure? you're releasing
> this into the wild, and if you say or show something you change your
> mind about later, it's probably not revocable
> a real-life example: a friend (the real estate broker I'm licensed
> under) is going to create a buyer/seller resource site. he's a great
> instructor, and he works well in front of a camera. he's going to create
> little video tips for the site, and chuck 'em onto YouTube. now, he can
> send prospects, other agents, and folks considering hiring him as a
> trainer/speaker, to see what he really does and how he does it, and
> maybe learn a little something about real estate here in NorCal.
> he already has the equipment, has years of experience saying what he
> should say, and *not* saying what he shouldn't, and will be satisfied
> simply to have done something high-tech in an arena where 61% of his
> competition doesn't even have a website [according to a recent National
> Association of Realtors study].
> of course, if it's instrumental in even a single commission on one of
> these half-million-dollar homes we've got plenty of out here, he's
> covered his costs, hard and soft, for a long, long time.
> joel
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Steven Streight aka Vaspers the Grate
Web Usability. Blog Revolution. Ecommerce.

steven [dot] streight [at] gmail [dot] com


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