Someone contacted me and asked me to change the text of a link on a site of mine that links to his. The link now says something like Acme Inc. He wants me to use the text: Professional Doo-Hickey Design and Manufacturing -- Acme Inc. He says that the text matters for SEO in Google. Is this right? I ask b/c I want to know and also because we don't really want to change the text in the site--all the other links are simple like IBM, Ford, Kellogg's. To have his a whole phrase would sort of stick out. But he's a friend of the owner, so if he's right, we might do it to help his SEO. Thanks!