[thelist] Link Text and SEO

Brian White bwhite at webhostingsolutions.com
Sun Jan 18 09:17:58 CST 2009

>Someone contacted me and asked me to change the text of a link on a 
>site of mine that links to his. The link now says something like 
>Acme Inc. He wants me to use the text:
>Professional Doo-Hickey Design and Manufacturing -- Acme Inc.
>He says that the text matters for SEO in Google.
>Is this right? I ask b/c I want to know and also because we don't 
>really want to change the text in the site--all the other links are 
>simple like IBM, Ford, Kellogg's. To have his a whole phrase would 
>sort of stick out. But he's a friend of the owner, so if he's right, 
>we might do it to help his SEO.

Consensus is that yes, keywords in link text do help with SEO. Lots 
of info out there on the subject, here's just one:



Brian White
President - WebHostingSolutions.com
"Because Every Click Is A Customer"
Web Hosting \ Web Design \ E-Commerce

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