Jack Timmons noted: >>With extended drawl on the "A", aaaaactually since there's only been two sales >>this month, it's almost safe to assume "the mailing'll do it." Yup, edge cases exist. Hence my emphasis on "_usually_". ;-) >>They're also marketing on Facebook and Twitter, Whoa! Good to see they are taking the business plan seriously! >>Once the system is in place, it shouldn't take that much per year. >>Wouldn't most of that involve automation? Not really. You could, I guess, throw together a couple of screens of opt-in opinion collection for people from the list you mail to ... and that may be all you need at this point in time. But it's not a statistically random sample, so you should not project the results. Additionally, you may have significant issues in non-response bias. And, being *somewhat* restricted to the list, it doesn't really gather any information about potential customers not on the list. Cheers, RonL. For your random quote collection: "She offered her honor, he honored her offer and all night long it was honor and offer."