[thelist] more views: pop-up windows, Rich Media ads

[nick at aussieinlondon.com]

Our sales people appear to have succumbed to the current vogue for rich
Meida ads (Java, javascript and Flash) as well as pop-up windows.

I am very firmly of the view that, though we may be able to get more money
out of our advertisers and (possibly) force users to notice more of the ads,
in the long run, the practice will merely be viewed as arrogant, tiring and
detrimental to our traffic. As a result, in the longer term, our ad revenues
will suffer correspondingly.

Does anyone have any experience or knowledge to share on the subject or can
you point me in the direction of resources (on-line, magazines, books?)
which will either confirm my suspicions or correct my mis-conceptions.

TIA

nk