[thelist] [fwd] Fwd: Latest Research on Navigating to Content

Thu Oct 18 10:54:11 CDT 2001

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Forwarded message.
Please don't post HTML email to thelist. 
Thanks!  :) 

Date: Wed, 17 Oct 2001 22:01:37 -0400
To: <thelist at lists.evolt.org>
From: Mike DeHart <mike at dehart.net>
Subject: Fwd: Latest Research on Navigating to Content
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Hey,

Wondering what "y'all" think of this research. The Web site is, ah, how do 
I say it politely... less than engaging?

Anyone bought/used their data?

m

>Approved-By: jared.m.spool at UIE.COM
>Priority: normal
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>Date:         Wed, 17 Oct 2001 14:56:46 +0000
>Reply-To: jared.m.spool at uie.com
>Sender: Friends-Of-UIE <FRIENDS-OF-UIE at LIST.ADVENTIVE.COM>
>Comments:     Authenticated sender is <jaredmspool@[12.105.88.59]>
>From: "Jared M. Spool" <jared.m.spool at uie.com>
>Subject:      Latest Research on Navigating to Content
>To: FRIENDS-OF-UIE at LIST.ADVENTIVE.COM
>
>Greetings,
>
>What if I told you that for less than the price of a tank of gas, you
>can now learn what it takes to build the best site your users have
>ever seen? Here's how:
>
>Lately, the User Interface Engineering research team and I have been
>focusing on users' initial navigation practices. How do they find the
>specific content they are looking for?  What can designers  do to get
>users to discover other valuable content that's available  on the
>site?
>
>As we studied hundreds of hours of videotape and analyzed thousands
>of mouse clicks, we culled the best practices from those sites that
>were repeatedly successful at getting users what they want.
>
>We've pulled these best practices into a brand new, 19-page report
>called Getting Them to What They Want. In this report, we go into
>never-before-described detail about exactly what the best sites do
>and how you can do it too.
>
>Written by Erik Ojakaar and myself, this report analyzes, in depth,
>the designs of the best sites. You'll see how CNN.com, PetStore.com,
>and Staples.com performed so well in our tests, while sites like
>PCConnection.com and MSNBC.com did poorly.
>
>You'll learn practical techniques, such as how to identify critical
>trigger words and how to predict how complex your category scheme
>needs to be. This report is for anyone who is actively developing
>content-rich web sites or intranets.
>
>We want every designer to have this information available to them, so
>we've made this report incredibly affordable -- we're only charging
>$24.99 for it. (If you want to have unlimited copies for your entire
>organization, that's only $89.99.)
>
>After William Hudson, a thought leader in the field of usability,
>read this report, he called it, "A refreshingly practical guide to
>web site navigation design, based on extensive user observations.
>Worth every penny."
>
>And, because you've been a long-time supporter of our work, Erik and
>I wanted to extend a special offer to you. If you use the coupon code
>of EM1017 when you purchase your report, you'll get an additional
>$5.00 off of your purchase. So, this report will only cost $19.99 -
>an incredible bargain for what you're getting. You must order by
>October 24, 2001 to receive this discount.
>
>Plus, we're only selling this report online as a PDF. Once you order
>it, the efficient folks at Digibuy (our distributors) e-mail you a
>link to download the report. (You must download the report within 12
>hours of ordering.) You can get the report within minutes of placing
>your order.
>
>So, here's what I suggest you do. Go to http://www.uie.com and order
>the report right away. You'll receive the confirmation e-mail with the
>link to download the report almost immediately. (With our 100%
>guarantee, there's no reason not to order -- it's completely risk
>free!)
>
>Then start on your way to seeing dramatic improvements in the
>usability of your site. All for less than it probably costs you to
>fill your gas tank.
>
>Thanks,
>
>Jared M. Spool
>
>p.s. Remember you have to order by 10/24/01 with the EM1017 coupon
>code to get the low price of $19.99. (The offer is also good for the
>unlimited copy license -- only $84.99 with the $5.00 coupon offer.)
>Go to http://www.uie.com today.
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Mike DeHart
mike at dehart.net
What happens to time when it's finished? Where does time go?
JAYA,  age 4