[thelist] RE: clients are funny

ANDREA STREIGHT astreight at msn.com
Fri Oct 1 20:50:09 CDT 2004

the head lemur:

I first thought your Hyper-"Greeking" neo-lorum ipsum text was comment spam.

Very funny, I even printed it out to keep. You've made me want to go back to 
an article I hadn't finished on corporate-speak buzzword overkill syndrome.

I hate "legacy systems," "gateway," "leveraging," "strategic value," 
"mission critical," "enterprise," and many other choice hyperbolic 

Usually buzzwords are used when the company has no imagination, no 
independent thinking, no proficiency in what they're allegedly doing. I know 
that companies throw buzzwords into copy to make it look like they're really 
at the forefront, bleeding edge, curling iron tipped hot mucho gonzo makers 
and shakers. :^]

Steven Streight
Web Usability Analysis
Web Content Writing
Online & Direct Marketing

astreight at msn.com

www.vaspersthegrate.blogspot.com  *Web Usability*

www.streightsite.blogspot.com  *Mentally Correct Marketing*

www.stcsig.org/usability/newsletter/0408-user-observation.html  *latest 
published online article* 

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