[thechat] NEVs: Cutting car usage in WA

Martin martin at easyweb.co.uk
Tue May 20 08:36:38 CDT 2003

On Mon, 19 May 2003, seb potter wrote:

> Martin wrote:
> >In other news, I noticed at the weekend that Toyota are selling a hybrid
> >petrol/electric car:
> >http://www.priusenvy.com/
> >http://auto.howstuffworks.com/hybrid-car9.htm
> >
> Wow, I'm surprised you haven't seen or heard of the Prius before,

Well if you think about the normal communication channels that motor mfrs
use to inform the car-buying public about their range:
1) Advertising (TV & Print)
2) TV shows like TopGear or 5th Gear
3) Toyotal dealer Showrooms
4) General purpose car sites like http://www.jamjar.com
then Toyota have done everything but draw my attention to it.

If you add to that the info that company car schemes give to their
members, you'd expect low-emissions vehicles to be right at the top of the
screaming for attention pile (note to furrners: the UK taxes company cars
based on emissions). But no, nothing again.

Yes, it's on the Toyota site, but I would suggest that that's a "more
detail about cars already on your shortlist" channel.

The only reason I heard about the Prius is cos we were looking at a
Corolla Verso, and the dealership gave us a pricelist for the entire

> The new 2004 Prius is even cleaner than the current model, and (I
> believe) is classified as a "partial zero emission" vehicle. When it's
> running in urban mode (which is most of the time) it's totally electric.
> The petrol engine only gets turned on to recharge the batteries when
> they get low.

I think my co. car lease is up next year - Prius has to be on my shortlist
now, adding to the A2 that's already on it.


"Names, once they are in common use, quickly
 become mere sounds, their etymology being
 buried, like so many of the earth's marvels,
 beneath the dust of habit." - Salman Rushdie

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