[thechat] Its Awfuwwy Kwiet Awound Here

Martin Burns martin at easyweb.co.uk
Fri Jan 12 19:11:16 CST 2007

On 12 Jan 2007, at 23:11, Hassan Schroeder wrote:

> Martin Burns wrote:
>> Yeh, Becks the player is pretty good. But the reason he's going to LA
>> (and why Galaxy are so happy to be diverting a chunk of their
>> sponsorship cash his way) is as a Brand, he's huuuge.
> mmmmm -- perhaps in the UK and Europe,

...and Asia, and South America.

> but here? I doubt that the
> majority of the primary 'merkun sports audience -- the NFL, NBA,
> MLB fans -- even recognize the name, much less care. :-)

True, but as someone who
a) really, really, really gets brand building (or at least his  
advisors do :-) )
b) Happens to already be mates with much of Hollywood, and will be  
neighbours rsn
I can see le brand du Becks growing pretty quickly.


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Sell Cloth Nappies from your website:

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