[theforum] Donation Wall - last chance to comment

Luther, Ron ron.luther at hp.com
Mon Aug 18 09:42:43 CDT 2003

Jeff Howden noted:

>>*if* we show amounts, i'd be concerned that while we may gain recurring 
>>donations from some of the bigger supporters, we're likely to alienate 
>>not only those who have considered donating smaller amounts but also 
>>those who are current, small amount donors that would have considered 
>>donating a small amount again.

Hi Jeff,

So use "brackets": e.g.

'Diamond level' -- $1,000+ / year
'Ruby level' ---   $500 - $1,000 / year
'Sapphire' -----   $250 - $500 / year
'Emerald level' -- $50 - $250 / year

{End points for illustrative purposes only -- someone would have to look 
over the data to see what might be 'meaningful' break points.}

These prevent the "Nya, nya ... I gave $51 ... you only gave $50" balogna. 
Within a level - everyone is the same.

Set it up like the airline frequent flyer cards ... this year's 
"gold" is for folks who gave $x+ last year ... (for some well defined 
fiscal or calendar year period).

... email notices, congrats, new services, an evolt hat, (something) when 
people pass a boundary level ... perhaps notices prior to the end of the 
year on 'last chance to move up' ... etc.

People are vain.  Let's give them an opportunity to be vain.

(Has anyone else here read through those handouts you get at the theatre? 
Every single performance for the entire season makes it abundantly clear 
that (examples kinda made up) Duke Energy gave somewhere between $50,000 
and $250,000, Continental Airlines gave $500,000+, etc. 

Those folks get *much* bigger print and a good deal more space in the handout 
than "Dr. & Mrs. Jones" who gave somewhere between $1,000 and $2,500.

We can do the same ... and honor/recognize EVERY donor.)

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