..., I think too much, I should go and do some work. J, As a professor of TTMU (Think Too Much University), my feelings on this are mutual. As long as you keep providing up-to-date relevant information to your products and services, you'll always see a steady increase in your traffic. However, if you end up in Vincent Flanders site (www.webpagesthatsuck.com) you know something's wrong. People do get saturated with too much information at every turn. That's why vacations were invented. I think your correlation to people vs. pages is irrelevant. That became a reality 549 years ago with the Gutenberg Bible (1454-5). In some cases the content you create becomes expired the moment you write it. My two cents, Rob.