Open Directory Project is often a way of into getting into the index of some search engines. It's also used as Google's directory, subject to their ordering, and sometimes a critical factor. It also appears to weigh to a degree with FAST ranking - indicated by comparing ranking at alltheweb.com and lycos.com ODP and Inktomi (pay or pray to get into that one) figure for AOL Search, which is very important, particularly in certain niches. My last ODP submission took less than a week, the category has an active editor. Some categories are so backed up they can take forever. But all told, me personally - I'll take ODP over Yahoo, all things considered. Some people do get fabulous traffic through Yahoo, but if there are dozens in a category it's very important to be on the first page, not always easy. Looksmart is, as of yesterday, switching it all over to a PPC model, which gets me nervous with Yahoo, also struggling to get more revenue sources. > -----Original Message----- > From: thelist-admin at lists.evolt.org > [mailto:thelist-admin at lists.evolt.org]On Behalf Of Simon Willison > Sent: Wednesday, April 03, 2002 2:08 AM > To: thelist at lists.evolt.org > Subject: Re: [thelist] Reciprocal Links (commercial) > > > Michael Galvin wrote: > > >I assume this is the Open Directory Project (as opposed to the Ocean > >Drilling Program). I'd never heard of it and so hadn't listed it in my > >document. It's more important than Yahoo? > > > I wouldn't say it's more important, but it's still a very useful listing > to have. The ODP is an "open" directory run by volunteers (as opposed to > Yahoo which has paid employees populating their listings). ODP listing > is free, but you do tend to end up at the whim of a volunteer who may > have their own interests in mind... The ODP is important because it's > directory is used by various big sites such as Google, Netscape Search, > AOL Search and Lycos. More information here: http://dmoz.org/about.html > > > -- > For unsubscribe and other options, including > the Tip Harvester and archive of thelist go to: > http://lists.evolt.org Workers of the Web, evolt !